Hello from New York City where the spring that's never the same on two consistent days feels like it's almost over. 

One of the concerns I and many other professional word-typers share is the notion that our jobs are forever unsafe, because we’ve heard the phrase “pivot-to-video” one too many times. So, every so often, I get the itch to prove I can put together an entire video, as proof that I can. Each time, I get a little more ambitious, and this time was my first time with Final Cut Pro. 

So, when I ordered 10 movies from Criterion, the titans of boutique physical media, I realized this was a solid opportunity to try, try again. Fortunately, this also proved an opportunity for me to learn how little I know because this went wrong many times. I love to talk about physical media and movies I care about, so I had to make this:

Oh, and if you're curious, I learned a lot about what I don't know while making this:

  1. The earliest fail came when I realized the B-roll I shot was accidentally mirrored, and also not visually compelling. So, I decided to re-shoot the close-ups with a space in my home office used for product photography.

  2. Then, I realized the video file I created was egregiously heavy, the price you pay when you shoot in 4K ProRes Log at 60 frames per second, so the exporting of the facing-camera video took up more time on my Saturday than expected.

  3. I also noticed the additional b-roll I shot wasn't always properly framed, so I had to crop in Final Cut Pro.

The result, though, was a video decent-enough that I realized it was a good opportunity to debut my new idea: TheCinemaddict. It's how I'm going to brand anything particularly film-ish, and I hope it becomes worth the price of its own domain name I registered.

Thank you for reading this far.

Next time, well, next time will be written.

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